![]() ![]() Training Day, the Jay Rock collaboration No Sleep 'til NYC, and C4, issued from 2005 through 2009, likewise preceded Lamar's decision to go by his first and middle names. The last of the three was issued the same year he became part of Black Hippy, a group whose members - including fellow TDE artists Ab-Soul, Jay Rock, and ScHoolboy Q - frequently appeared on one another's mixtapes and albums. The first tape credited to Kendrick Lamar was Overly Dedicated, released in September 2010. Also the rapper's first commercial release, it reached enough listeners to enter Billboard's R&B/Hip-Hop Albums chart. After XXL magazine selected him for the 2011 Freshman Class feature, Lamar released his first official album, Section.80, that July, and crossed into the Billboard 200, reaching number 113. ![]() With deeper conceptual narratives and sharpened melodic hooks, as well as comparative multi-dimensional development from primary producer Sounwave, the set acted as a kind of warning flare for Lamar's mainstream rap dominance. In addition to the dozens of tracks he had appeared on by then, Lamar had the support of veteran West Coast stars as well. ![]() Dre, Snoop Dogg, and Game dubbed him "The New King of the West Coast," a notion Dre endorsed more significantly by signing Lamar to his Interscope-affiliated Aftermath label.
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